Spicely Nice Homemade Jam
Branding
Branding
Spicely Nice is a homemade jam and mixes fruits and spices. The angle for the branding is limited production, homemade, deli type jams, as well as jams produced bSpicely Nice is a homemade jam and mixes fruits and spices. The angle for the branding is limited production, homemade, deli type jams, as well as jams produced back in the 40's and 50's. The name Spicely draws attention to the inclusion of spice in the jam.
The baseline "Toast 'n' Spice 'n' All Things Nice" is a play on the phrase - sugar 'n' spice 'n' all things nice.
Which is part opf a nursery rhyme "What are little girls made of?". In the design, the snail and the little girl inclusion are a reminder of the rhyme.
The use of old fashion illustrations convey the "vintage" look and feel and the 2 colours bring a modern
twist to it.
The baseline "Toast 'n' Spice 'n' All Things Nice" is a play on the phrase - sugar 'n' spice 'n' all things nice.
Which is part opf a nursery rhyme "What are little girls made of?". In the design, the snail and the little girl inclusion are a reminder of the rhyme.
The use of old fashion illustrations convey the "vintage" look and feel and the 2 colours bring a modern
twist to it.
