The logotype uses Dense Regular font. Its elegance and sharp angles are in a perfect harmony with the music of Telefon Tel Aviv. A play with the word telefon transforme the E in the number three but remains legible as a letter. For a good balance the A lost its middle stroke and counter and is reduced to a simple, neat shape.
The elongated font and wide tracking give breathing space and rhythm to this logotype.
The album 'Map of What is Effortless' is from an etheral beauty and peace. What directed the artwork is the ambivalence/fluctuation of delicate harmonies and deconstructed tempos. The landscape is beauty, calm and harmony.
The triangle is an extension of that landscape but only darker and rougher. It represents the complex layers of sound, the orchestrated chaos. The pentagram is the structure, the cartography holding everything together.
The triangle is an extension of that landscape but only darker and rougher. It represents the complex layers of sound, the orchestrated chaos. The pentagram is the structure, the cartography holding everything together.
This project is self-initiated
