Following on from our work on the Deloitte MarketMix for media solution we took our code and integrated it into a demo app. We.Retail is a customer-facing demo app Adobe sales teams use when showcasing our technology. Dylan DePass, Sr. Computer Scientist, built an extension of the original We.Retail demo that shows how customers of Adobe Experience Manager (AEM) can rapidly build shopping experiences for their customers on Apple TV.

Lean back shopping experiences are becoming more common. The ubiquity of platforms like the Apple TV bring an age where people can shop as easily as they channel surf.

As customers split their attention between an increasing number of devices brands will continue to build more experiences targeting those devices. The Apple TV is a relatively new platform that our team was able to quickly use AEM to build brilliant experiences on. Now brands can leverage the platform that manages their mobile and web experiences to drive lean back experiences on Apple TV.

Check out the demo to see what's possible. The demo shows how AEM can create an authorable experience while also leveraging Adobe Primetime, Adobe Analytics and Adobe Target.