This work shows the final project I have done for the Wine Label & Packaging Design Course offered by Domestika.
Click on the next link to check it out: www.domestika.org/es/almudenanagu/portfolio
Click on the next link to check it out: www.domestika.org/es/almudenanagu/portfolio
My proposal shows a wine label redesign of the Spanish Wine "Viña Turquesa" (crianza variety), produced by Bodegas Pedro Moreno 1940, in Jaraguas ("Hoces del Valle Cabriel", Natural Park in Valencia - Spain). It is a quality wine with Designation of Origin: "Utiel-Requena".
My goal is to enhance the current packaging design through a strong visual concept based on the idea of "Origins" as the main feature that defines the special taste of "Viña Turquesa".
Next, I will show my visual proposal.
The relevance of this wine comes from its origin, place and moment of creation. It was the first bottled wine that the wine maker Pedro "El Moreno" produced in 1985. So it is a traditional wine with a long history behind it. NATURE, HISTORY and TRADITION merged with the Pedro`s family love for the fields, describes the special taste of "Viña Turquesa". A legacy founded on the idea of "el amor de la familia por los viñedos" (family´s love for the wine growings).
Wine Packaging Redesign Proposal & Art Direction
Current Packaging Design & New Design Proposal
Wine Label Redesign: "Viña Turquesa"("crianza" variety)
Wine Capsule Redesign: "Viña Turquesa" ("crianza" variety)
Front, Sides & Back Design (360ºview)
Wine Label Redesign: "Viña Turquesa" ("tinto" variety)
Wine Label Redesign: "Viña Turquesa" ("blanco" variety)
"Viña Turquesa" range (Packaging Redesign Proposal)
