The challenge was huge: to express through a single symbol the encounter of Rio's joyful soul with the Olympic Values. A dynamic brand that had to express unity, inspire achievement and optimism. One that would impact millions around the world. It should be universal, innovative and still relevant in 2016, although created 7 years before. To achieve this, a group of strategists, designers, typographers and copywriters collectively shared and built upon the best references and ideas in a collaborative creative process. The result is a truly human brand, one that conveys a mix of ethnicities and cultures. A form that reveals the Sugarloaf and reflects the passion of its citizens. A sculpture-brand that becomes an object to be experienced.
client: cob/ioc | design studio: tátil design | creative directors: fred gelli, roberta gamboa, fernanda saboia | design coordinators: raphael abreu, ricardo bezerra
designers: amanda pacheco, andré coelho, anna fonseca, beto biscesto, bruna carbonesi, camila dias, carlos silva, carolina peixoto, cristiano faluba, daniel souza, diego fonseca, fabio lopez, felipe caldas, fernanda casas, gustavo ferreira, jana glatt, joão faraco, leonardo lopes, luciana brasil, paloma valls, pedro ursini, robson novaes, rodrigo bessa, roger pinho, samara araujo, tasso canedo | são paulo, rio de janeiro, 2011
designers: amanda pacheco, andré coelho, anna fonseca, beto biscesto, bruna carbonesi, camila dias, carlos silva, carolina peixoto, cristiano faluba, daniel souza, diego fonseca, fabio lopez, felipe caldas, fernanda casas, gustavo ferreira, jana glatt, joão faraco, leonardo lopes, luciana brasil, paloma valls, pedro ursini, robson novaes, rodrigo bessa, roger pinho, samara araujo, tasso canedo | são paulo, rio de janeiro, 2011
A sculpture-brand that becomes
an object to be experienced.
an object to be experienced.
