Brand Challenge | Agency ID | Vega Brief
This year, Vega Brand challenge has asked us to brand our groups as Agencies and to give ourselves Identities. We named our Brand Challenge group Hatch and Doodle. Our concept incorporates a two part approach; firstly ‘Hatch’, we reduce brands to their fundamental values,
practicing an uninfluenced zero-based approach, followed by ‘Doodle’ which is the first step towards a creative execution that aligns
the brand’s communication with the brand essence and vision.
practicing an uninfluenced zero-based approach, followed by ‘Doodle’ which is the first step towards a creative execution that aligns
the brand’s communication with the brand essence and vision.
Colour Scheme:
Typeface Choice:
Business Cards:
Posters:
Brand Bible:
