Foot Locker
Retail Campaign
Retail Campaign
Brief: Create a concept for people to re-appraise the store and not just think of it as selling other brand product.
Solution: To name a new sub-brand that opens the door to a uniquely curated world of ‘Foot Locker Unlocked’. Subsequent creation of a one-off exhibition event featuring rare product interspersed with celebrity customised footlockers. Role: Art Direction of concept, name generation and design management of implementation.
