Editorial design for the annual report of the Paracelsus Medizinische Privatuniversität Salzburg. In addition to the common content and the financial facts of an annual report, we decided to communicate the universities core values in a contrasting imagery. The photographs by Erwin Polanc — showing trivial everyday life situations with an artistic approach and room of interpretation — point out that not just financal figures are essential for an universities success. It is even more about the orientation and the values that an university stands for.
Client: Paracelsus Medizinische Privatuniversität
Art Direction: Bruch—Idee&Form
Photography: Erwin Polanc
