Plums, cherries, peaches, kiwis but especially apples play an important role in the life of family Ledinegg. The south-styrian fruit growers create passionate and excellent juices and hard liquor which are well known in the region and beyond that. 

The new lettering creates a strong and individual appearance and communicates the families values, the hillside situation and their main focus on fruit. 

Viola Nicolai’s colorful, friendly and native watercolor illustrations show the family, their dog waiting on the access road, the yard surrounded by step hills or just a table with glasses to entertain new costumers and complement the lettering and the clear typographic approach.

Client: Ledinegg
Creative & Art Direction: Bruch—Idee&Form
Illustration: Viola Niccolai