For YogiLogic I set about creating characters around a basic narrative that explains the dilemmas that can arise with running a Yoga stdio, and how YogiLogic can help overcome these. The characters and backgrounds were all created in Illustrator and then animated in After Effects. Each scene is also animated in such a way that they all transition between each other, keeping the main character, Maria, central at all times.

Additionally I provided the client with logo concepts that matched the style of the piece, so the branding and look of the animation feel concise.

The result is fun and colourful, and hopefully something people will like to watch over!

Credits //

Client // YogiLogic
Neal Coghlan - Animation, Direction, Illustration, Script
Gemma Daborn - VO