Boston Globe Media
On Target. Your Target.
Brand Identity Print
Comprised of the most influential print, broadcast and online media in the greater Boston market, Boston Globe Media is a next-generation media organization that effectively leverages the inherent strengths of each medium – individually and in combination – to enable its advertising partners to reach and motivate action from the most highly coveted audiences in the greater Boston community.
The brand identity design was built upon the strength and tradition of the Boston Globe with an eye towards the future. The tagline "On Target. Your Target." was based upon the Boston Globe Media's commitment to working with its clients to develop the right program to reach the right audience with the right message through the right vehicle at the right time. The color palette is clean, bold and contemporary yet reflects the past, the present and the future.
The brand identity design was built upon the strength and tradition of the Boston Globe with an eye towards the future. The tagline "On Target. Your Target." was based upon the Boston Globe Media's commitment to working with its clients to develop the right program to reach the right audience with the right message through the right vehicle at the right time. The color palette is clean, bold and contemporary yet reflects the past, the present and the future.
The co-branding color palette was based upon the individual business unit brands and category brands working in concert with the new brand identity of the enterprise brand.
