Creating a Safety Community Outreach Opportunity for Disney Cast Members
From 2012-2013, I led the domestic implementation of the Disney Wild About Safety Champion program, a program that built upon Disney's Wild About Safety educational series by encouraging Disney Cast Members to visit community children and share safety messages. The project included designing and building an online training module, forming relationships with vendors to create interactive forms and video capabilities, writing a communication plan for a domestic rollout, and the tracking of the pilot phase implementation. The program reached approximately 4,000 children in community classrooms and boys and girls clubs in 2013.
All content on this page is (C)Disney, shown here with permission.
An introductory video to the Wild About Safety series, produced by Disney Feature Animation in partnership with Disney Educational Productions.
Recruitment collateral design
A Disney Cast Member facilitated the program for a group of local schoolchildren.
Champion Program Training Guide- Editorial and Design
A training guide was produced to provide step-by-step instructions for any Disney employee to be able to bring safety messages to a group of local school children. The guide was designed using Adobe InDesign and then was professionally printed and provided to the employee when they picked up their materials before facilitating the activity.
