Branding . art direction . design
Superfried were asked by PHD to develop the perfume trade magazine, notes. Tasked with the job of developing the logo, editorial design and art direction throughout, this was a great project allowing more freedom than usual for a corporate b2b product.
For the identity a strong, retro and distinct logotype felt apt. Inspired by the classic 1930 typeface Braggadocio, Superfried developed a bespoke lettering style.
To continue the clean, geometric feel of the masthead it was important for the cover to follow suit. This was achieved by the use of a 'sticker' graphic device to contain the cover lines. This device was then utilised for key information and pull quotes throughout the publication.
Inside the grid was kept to a minimum and the style of each spread was dictated by the content. This led to a very eclectic, interesting and ever-changing spreads for the reader.
For the identity a strong, retro and distinct logotype felt apt. Inspired by the classic 1930 typeface Braggadocio, Superfried developed a bespoke lettering style.
To continue the clean, geometric feel of the masthead it was important for the cover to follow suit. This was achieved by the use of a 'sticker' graphic device to contain the cover lines. This device was then utilised for key information and pull quotes throughout the publication.
Inside the grid was kept to a minimum and the style of each spread was dictated by the content. This led to a very eclectic, interesting and ever-changing spreads for the reader.
