Rockaway Records is a Records and Memorabilia seller in Carindale, a suburb located in Brisbane, AU. For a University course, we had to provide them with a Marketing strategy. We suggested that they needed to find a way to brand themselves to appeal more to modern society image-wise, but at the same time maintain their uniqueness in what they actually sell. These were the designs I came up with.
This was the initial design whereby I flattened the logo and chose two main colours, white and gold. Simple & Sleek was what I aimed for. 'More than just records' was the main line I went with because I figured it would emphasize that they sell an experience instead of just goods. Social Media icons are a staple in all the designs, along with famous lyrics/words from famous bands/characters at the bottom of the page. This one says 'across the universe' by the Beatles; it's supposed to signify how Rockaway's brand and quality is supposed to resonate.
Switched the two main colours around. 'Nuff Said' & 'Make It Happen'.
Wish You Were Here...thought that this Pink Floyd album title could express what it's like to be in Rockaway
Gotta go with the Beatles and this classic cover
They mentioned how they wanted to enter vintage gaming goods; so this was the poster I thought could attract that market.
Personally, I love the last one the most.
