Willits Town Center is a mixed-use development in Basalt, Colorado, located minutes from world-class ski resorts, miles of hiking and biking trails, alpine camping, and world renowned fly fishing. The community is comprised of a diverse mix of restaurants, retail shops, office space, residential lofts and more. The developers were seeking fresh creative for their winter advertising campaign and hired Shayla to design a series of print ads to draw tourists from the nearby resort communities to Willits during the peak holiday season. The colorful ad campaign encourages visitors to "shop, dine, and live like a local" with snapshots of winter recreation to emphasize Willits Town Center's sense of place.