For the first 30+ years of its history, the Basalt Regional Library had no proper logo or cohesive brand identity. As its collections, services, and programming have continued to grow, the library needed to convey that it is so much more than books in order to communicate its relevance and value to patrons in the 21st century.
Shayla worked with key stakeholders to articulate the library's role in the community. More than just a library, the Basalt Regional Library is a true gathering place for the area’s mountain towns. The building itself is a contemporary work of art that takes full advantage of its orientation to the mountains and river. As a result, the architecture plays a defining role in the library's brand experience.
The logo that Shayla designed conveys feelings of vibrancy and openness, illustrating that the library is inviting and accessible to all. The teal element represents an open book and is also a modern architectural form seen on the south and east facades. The color palette comes from the copper siding used on the exterior of the building.
Shayla also designed new library cards to be consistent with the brand. The geometric pattern symbolizes that the library is a vibrant and multifaceted institution that is still very relevant in the 21st century.
"Shayla artfully and efficiently helped us focus our thoughts,
and handled the project very professionally. We were not
looking forward to the branding process, but Shayla made it painless!"
– Barbara Milnor, Director