San Francisco Art and Visual Culture is a website based on user experience research of competitive analysis, surveys, focus interviews, and live user testing responses.
Name
The original name of the site was "San Francisco New Contemporary Art." The name was switched to "San Francisco Art and Visual Culture" to more accurately describe the content of the site.
People were interested in art, but did not have an urgency to see new contemporary art. The term "Visual Culture" is more inline with people wanting to have an experience and see art.
Logo
The first logo was a word mark that had a strong association to heavy metal, please see Behance project "UX Design - SFNCA". The current SFAVC logo is much simpler and designed with keeping the need to have a logo that could be used as a profile picture in various social media contexts.
The adjacent image is a mascot of sorts for SFAVC, an all seeing eye happy to be taking a selfie with the hands signs for "right on" and "happy."
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Gallery Section
Typography
Respondents requested short and concise information with pronounced typographic variation.
Links
Links are stylized as buttons and are centered justified for distinction from the rest of the text. The labeling was done in the vernacular of what the gallery is about.
Responsive Design
Layout
Symmetrical layout arrangement to accommodate the vertical stacking of content to a smaller screen size
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Drop Down Menu
Drop Down Menu
Logo and text to reinforce association
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