Ireland’s No.1 Mobile network provider - Meteor Broadband ToGo - Have you got it yet?
Following consumer research at the time, we found there was confusion about how Meteor's Broadband To go worked.
So our character ( played by Chris O' Dowd ) gets confused, thinking it was produced by the people of Togo, West Africa.
This allowed us to solve the confusion and explain how Broadband ToGo works.
Continuing the theme online we created a microsite featuring Kofi from Togo, a wise man/Guru/Life coach who answers both technical and irreverant user generated questions, that entered consumers into a prize draw.
Selection of website mini films, updated throughout campaign and inspired by consumers entering questions to Kofi to enter prize draw.
