Personalised Rock & Roll train clip of Viral film.
AC/DC Rock'n'Roll Train.
Our Brief:
Our Brief:
To promote AC/DC's new Album & Tour for 'Black Ice' focussing on new track, 'Rock'n'Roll train'.
Our Solution:
Our Solution:
To encourage fans, music bloggers, journalists and promoters to create their own personalised Rock n Roll train video featuring as many of their friends as possible, where the longest trains win weekly AC/DC prizes.
Not only could they feature in their own Headbangin' video but also win some Rockin' prizes!
Result:
We won the pitch and the campaign was a DADI Award winner for Best Entertainments website.
