Laura Kingman's profile

Safety Infomercials

SIM-WOW!
Meet Chuck, the SIM-plicity pitchman, as he shows you how safety can make your life better with six fun and easy tips. Watch now and you'll have just one thing to say: "SIM-WOW!".

"SIM-plicity®", a body motion safety product from Safety In Motion, Inc, teaches 6 tips to help employees stay safe in the workplace. To help keep the tips from this regulatory training class top of mind, a series of Infomericals were produced to "sell" employees on the benefits of using the tips.

SIM-plicity®, Safety In Motion, and each of the techniques covered are copyright Safety In Motion, Inc.
Artwork, creative, and strategic communications are copyright Disney.
To view the video sample of the SIM-plicity Infomercial, please contact laura.whitbeck@gmail.com.
Strategic Communication Management
The series of Infomercials were developed to meet specific and measurable goals and inspire safe behaviors of employees.
This project received a Gold Quill of Merit from the International Association of Business Communicators (IABC) in the Strategic Communications Management division. More information about the communications award can be found here: https://www.iabc.com/professional-development/awards/
Safety Infomercials
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Safety Infomercials

An infomercial series was used to teach employees how safety can make their life easier. Watch now and you'll have just one thing to say: "SIM-WO Read More

Published: