BIC Atlantis - Pen of the Month - Staples
Each month Staples has a Pen of the Month. The pen is showcased in the writing aisle and at point of sale.
Staples sends samples of the pen in a mailer to store associates. I was to design mailer label and letter.

Being an internal piece, I had a lot of freedom with what I could design. I played off of the "Atlantis" theme in these concepts. Option 3 ("Write Comfortably") was ultimately chosen.
Envelope Label
Letter
BIC Atlantis - Pen of the Month - Staples
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BIC Atlantis - Pen of the Month - Staples

Each month Staples has a Pen of the Month. The pen is showcased in the writing aisle and at point of sale. Staples sends samples of the pen in a Read More
2
60
0
Published:

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