Each month Staples has a Pen of the Month. The pen is showcased in the writing aisle and at point of sale.
Staples sends samples of the pen in a mailer to store associates. I was to design mailer label and letter.
Being an internal piece, I had a lot of freedom with what I could design. I played off of the "Atlantis" theme in these concepts. Option 3 ("Write Comfortably") was ultimately chosen.