CHAUMET - LA NATURE DE CHAUMET

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Our intention is to evoke the aesthetic aspects of objects, but also to place in the image, for those who have the eye to detail, evocative elements of the symbolic field of each plant.

For this we have created an allegory, in the classical sense of the history of art. The idea is to personify the Lily, the Wheat, the Laurel and the Oak, in the same scenography. This scene, set up by an artist at work, brings together four models, who will wear jewelry.

The preparatory gestures of the artist is an evocation of that of the jewelers, while he shapes the plants, and that we film the details of the jewels.

Then he arranges the plants elements prepared for each character, who will wear the ornaments, and will be surrounded by symbolic objects intended to reinforce the allegory.

The plants are revealed in sequences, and the complete picture is finally be unveiled in a wide shot, while the artist who has completed his staging is preparing to immortalize it by taking a step back and considering it in its entiret

Client: Chaumet

Executive Creative Director : I-REEL // vimeo.com/ireel // www.i-reel.fr
Project Management : Joanna Brunet
Producers : Henri Hayon

Director: Alain Laurans
Director of Photography: Christophe Graillot

Assistant Director: Simon Ravet
Assistant Camera: Bruno Jean - Kevin Lieber
Gaffer: Christophe Alaphilippe
Electrician : Clément Melot
Assistant Grip: Damien Bouvet
Crane Grip: Philippe Mourier
Carpenter: Clément Poma
Set Designer: Géraldine Agasse
Florist Designers: Jean Michel Martin - Estelle Harlaut
Stylist: Spela Lenarcic
Hair Stylist: Mathieu Capmarty
Make-up Artist: Bénédicte Trouvé
Models: Anais Bouchard - Edda Oskars - Alicia Endemann - Alizée Bonnet
Script: Corinne Lé

Compositor / Editing / Color-Grading: Simon Ravet

Fx-Tracking: Julien Crochet
Making Of : Adrien Kelejian - Kevin Lieber
VFX 3D : Julien Crochet

Music : Circonflex