StationLife Promotional Event

A range of material designed and produced for the 'StationLife' event hosted by London Property Forum. The purpose of the event was to raise awareness of, and encourage discussion about regenerating areas in and around train stations in London.
  
The use of exciting animation and playful characters was developed to visually inject life and fun into examples of these run down areas. The idea of 'growing' and 'developing' was incorporated into the brightly coloured animation with a supporting logo that reflects the shape of a 'railway arch'. Supporting promotional material included a train ticket style leaflet and an illustrated programme.

Produced whilst working as senior designer at Smoothe London - images © Smoothe Ltd