Brief
We want to get the most interesting, relevant content to users. Hudl Marketers need a simple, pain free, direct way of selecting unique accounts to suggest to athletes and coaches, rather than going through project managers and developers to get the job done. Also, Hudl's internal admin tool needs a reinvisioned UI inline with the developing "Kickoff" branding guidelines.
Solution
A single tool in Hudl Admin to, by sport, designate unique accounts to be featured to athletes and coaches in the Suggestions widget adjacent to the feed on Hudl.com. Previously, the same 4 accounts were featured to all irrespective of sport.
Project Goals
CONTROL
Allow Marketing forefront access to managing featured accounts
DELIGHT
Make discovery earlier by tailoring accounts to users by sport
PIONEER
Utilize Kickoff guidelines to set new design standard for internal tools
Visual Designs
Sketch Session
User Research
I conducted two internal user interviews in effort to learn about future users and gather information about their needs regarding the action of featuring accounts to athletes.
Key User Research Takeaways
Make a tool that’s more accessible to others, like me
“Go into the backend and check a bunch of boxes” - AG
“I didn’t pull the trigger to do it.” - AE
Take away the middle man and provide user friendly tool to allow those non-devs to quickly adjust featured accounts.
Proven excitement and desire for content
“It’s about being able to deliver. Whether it’s a suggested author or suggested content, we’ll be able to deliver timely, relevant stuff.” - AG
“Demonstration of user saying: ‘I want more.’” - AE
We saw a significant rise in following and highlight viewing once featuring Football profiles launched. Users want to follow because they value premium content.
Consider other conditions
“Splitting out sports is important.” - AG
“Pushing content to people who ask for it.” - AE
Let’s consider other unique factors, like location. Let’s serve information down to the athlete type.
“Go into the backend and check a bunch of boxes” - AG
“I didn’t pull the trigger to do it.” - AE
Take away the middle man and provide user friendly tool to allow those non-devs to quickly adjust featured accounts.
Proven excitement and desire for content
“It’s about being able to deliver. Whether it’s a suggested author or suggested content, we’ll be able to deliver timely, relevant stuff.” - AG
“Demonstration of user saying: ‘I want more.’” - AE
We saw a significant rise in following and highlight viewing once featuring Football profiles launched. Users want to follow because they value premium content.
Consider other conditions
“Splitting out sports is important.” - AG
“Pushing content to people who ask for it.” - AE
Let’s consider other unique factors, like location. Let’s serve information down to the athlete type.
Also see Feature Accounts on
jasminelockwood.com • invision (prototype) • dribbble • pinterest
jasminelockwood.com • invision (prototype) • dribbble • pinterest
