Hypothesis
Personalization and customization ensure the ring chosen for ones’ partner is inspired by the life, love, liberty, and happiness in her and in the life they project ahead of one another.
Personalization and customization ensure the ring chosen for ones’ partner is inspired by the life, love, liberty, and happiness in her and in the life they project ahead of one another.
Objective
Create mobile app that allows users extensive personal assistance and an opportunity to make well-informed decisions on metal, shape, style, design, karat amount. Ring sizer and trying on rings helps when considering budget, and conversion.
Goals
Touch
Her timeless band is hand-picked
Empathize
See your relationship through her eyes and use those moments to piece together her gift
Consider
Weigh all factors, beyond price and presentation
Final Visual Design
