overview
This is a outdoor banner design project I work with TSG brand and design consultant, client is the hub of design and innovation in Hong Kong. To cope with the demand of the clients, we are going to design a large scale out-door banner for them.
concept: Blooming at Innocentre
I capture the interior of Innocentre building and turn it into a kaleidoscope and flower form to present the 'inspiration' 'creativity' 'design' and ' innovation' are blooming at Innocentre. I also create a 'deep center' with speedy motion blur in each 'bloom' to attract people eyes. The colour is base on basic printing colour CMYK and the red colour also synchronise with the position of the logo.
My role: Contact with client, brainstorm concept and execution, design direction, graphic design, copy writing, photo shooting, photo retouch, test print, prepare presentation material, artwork file.
Credit: TSG brand and design consultants
