American Tourister (APAC) Official eCommerce Website
Background
Being the digital designer of Samsonite Group, I designed the brand new digital shopping experience
Being the digital designer of Samsonite Group, I designed the brand new digital shopping experience
for American Tourister and publish to several APAC countries.
Solution
During this period, I started from business requirements and transform them into organised sitemap and wireframe.
During this period, I started from business requirements and transform them into organised sitemap and wireframe.
The whole website is designed to be a mobile focus and clear, user-friendly shopping platform.
Result
Finally, the website is proudly launched firstly in Hong Kong on October 2019 and will be
Finally, the website is proudly launched firstly in Hong Kong on October 2019 and will be
launched to other countries in the coming months.
The main skeleton is based on Samsonite's site, but I slightly modify the user journey to fit the brand personality of American Tourister. In addition, the interactive effect, user interface and visual languages are all tailor-made for this brand .
Since it is a eCommerce website, I put lots of effort on the product listing and detail pages to attract customers and provide the most user friendly shopping experience.
