Jorge R. Canedo E.'s profileChris Guyot's profile

Memorial Sloan Kettering: Animations

Motion Graphics
I had the opportunity to work with Ege Soyuer and Hornet on this animated piece for MSK.
Working with Ege, I helped develop the look of the series and animated an entire spot:
Director: Ege Soyuer
Hornet Inc.
Executive Producer: Zack Kortright
Producer: Cathy Kwan
Storyboard Artists: Jorge Canedo Estrada, Ricardo Villavincencio, Erica Gorochow, Justin Lawes, Felipe Posada 
Designers: Jorge Canedo Estrada, Ricardo Villavincencio, Justin Lawes
Animators: Chris Guyot, Justin Lawes, Jorge Canedo Estrada, Christian Haberkern, Yussef Cole
Supervising Technical Director: Sang Jin Bae
Editor: Stephanie Andreou, Brad Gallant

Client: Memorial Sloan Kettering
Agency: Pereira & O'Dell New York
Executive Creative Director: Dave Arnold
Creative Director: Jake Dubs
Creative Director: Sara Worthington
Art Director: Alex Parodi
Copywriter: Michelle Lamont
Head of Production, NY: Tennille Teague

Audio: Heard City
Music: Search Party
Composer: Nicholas Wright
Here are some of the early frames for the project:
After many variations we came up with the final look for the piece:
Re-creating the shadows was a fun challenge. I was able to translate the animation from AE into C4D to create realistic shadows and animated lights:
Memorial Sloan Kettering: Animations
Published:

Memorial Sloan Kettering: Animations

Series of animations for MSK to promote their "More Science. Less Fear" Campaign.

Published: