Food For Thought
TURNING FOOD INTO BEER
As part of the final deliverable for Homelife and Ab-Inbev the concepts generated during the ideation workshop were clustered into categories and further brainstorming took place to build on the ideas resonating the most. Many of the concepts came together to form a system, building off of each other to compliment ideas into strong actionable strategies to help Ab-Inbev create experiences that leading edge consumers would enjoy.
Recognizing the value web that foodies have with food manufactures and the lack of direct touch points beyond advertising Ab-Inbev has with consumers 3 themes were created to help Ab-Inbev support experiences that went beyond a product. Within the 3 themes are a collection of concepts that stand alone, using a scoring matrix (non-weighted) to determine the user value (from the perspective of the participants) and business value to help Ab-Inbev choose which concepts to carry further.
TURNING FOOD INTO BEER
As part of the final deliverable for Homelife and Ab-Inbev the concepts generated during the ideation workshop were clustered into categories and further brainstorming took place to build on the ideas resonating the most. Many of the concepts came together to form a system, building off of each other to compliment ideas into strong actionable strategies to help Ab-Inbev create experiences that leading edge consumers would enjoy.
Recognizing the value web that foodies have with food manufactures and the lack of direct touch points beyond advertising Ab-Inbev has with consumers 3 themes were created to help Ab-Inbev support experiences that went beyond a product. Within the 3 themes are a collection of concepts that stand alone, using a scoring matrix (non-weighted) to determine the user value (from the perspective of the participants) and business value to help Ab-Inbev choose which concepts to carry further.