NOT FAR FROM THE TREE URBAN JAR
As part of the Not Far From the Tree deliverable, we (Diego Bernardo, Jared Bryll, Alison Tisza and myself {Douglas Radecki}) developed this user journey based on the ethnographic research we collected. By learning more about the urban gardening community in Chicago, we were able to develop insights that lead to the design principles that helped develop an app that brought a community together around a cause.
To accomplish this video, the team conducted a variety of ethnographic interviews with individuals involved in urban gardening in the city of Chicago. Our participants ranged from seasoned fruit tree growers, to consumers of locally produced food, to employees at non-profits in the city of Chicago who are involved in urban gardening.
Once the data was collected the team analysed the data to start seeing patterns in our participants behaviors. We then shared this information as an interim presentation.
By gaining a sense of how they identified themselves, we were able to create user criteria. This went on to help generate multiple ideas that come together as a system that was developed into Urban Jar.
From out final presentation...
Urban Jar is a virtual platform that connects Not Far From the Tree organization with pickers and fruit tree owners. The system is able to map fruit trees in urban sites according to information provided by owners at the time of registering their trees. Participants can search for fruits trees around their area and subscribe to a tree of their interest.
By the time of the harvest, pickers subscribed to a tree receive a notification and can join the group for harvesting. After picking their fruits and processed them into jam or fruit sauces, users can print out QR codes
that lead to Urban Jar blog, and share their products with friends and family.
The platform is a tool for helping Not Far From the Tree to organize harvests and to provide participants a safe environment for networking with people, sharing stories and products, and getting more involved with urban agriculture.
As part of the Not Far From the Tree deliverable, we (Diego Bernardo, Jared Bryll, Alison Tisza and myself {Douglas Radecki}) developed this user journey based on the ethnographic research we collected. By learning more about the urban gardening community in Chicago, we were able to develop insights that lead to the design principles that helped develop an app that brought a community together around a cause.
To accomplish this video, the team conducted a variety of ethnographic interviews with individuals involved in urban gardening in the city of Chicago. Our participants ranged from seasoned fruit tree growers, to consumers of locally produced food, to employees at non-profits in the city of Chicago who are involved in urban gardening.
Once the data was collected the team analysed the data to start seeing patterns in our participants behaviors. We then shared this information as an interim presentation.
By gaining a sense of how they identified themselves, we were able to create user criteria. This went on to help generate multiple ideas that come together as a system that was developed into Urban Jar.
From out final presentation...
Urban Jar is a virtual platform that connects Not Far From the Tree organization with pickers and fruit tree owners. The system is able to map fruit trees in urban sites according to information provided by owners at the time of registering their trees. Participants can search for fruits trees around their area and subscribe to a tree of their interest.
By the time of the harvest, pickers subscribed to a tree receive a notification and can join the group for harvesting. After picking their fruits and processed them into jam or fruit sauces, users can print out QR codes
that lead to Urban Jar blog, and share their products with friends and family.
The platform is a tool for helping Not Far From the Tree to organize harvests and to provide participants a safe environment for networking with people, sharing stories and products, and getting more involved with urban agriculture.
PROCESS PHOTOS
Interactive Screens
Setting up a scene
Rehearsing a scene
Creating the puppets and sets
Story boarding the idea
Generating ideas based on the user criteria
User Criteria #1 BUILD A COMMUNITY AROUND THE TREE
User Criteria #2 CREATE A SENSE OF OWNERSHIP FOR ALL WHO PARTICIPATE
User Criteria #3 EMPOWER THE OWNERS
