Marketing Materials
Sun Life Financial is a leading, international financial services company with a focus on helping customers achieve lifetime security. Zync has provided support for the company since our early days. This work has covered multiple business areas, providing solutions for a range of marketing and communication needs, including redesigning their employee benefits program, creating materials to support their sales and education teams, and branding and launching new products and services.
We were involved in developing a full creative suite to promote and market a new product – My Money For Life. Our work included print and event materials, online creative support, training materials for their sales force, and education presentations for their clients. A complete packaging solution was also required to help deliver a consistent look and message. We have since gone on to produce sales kits for Group Benefits and Group Retirement Services, as well as a series of ad campaigns to help build and enhance the Sun Life Financial brand.
We were involved in developing a full creative suite to promote and market a new product – My Money For Life. Our work included print and event materials, online creative support, training materials for their sales force, and education presentations for their clients. A complete packaging solution was also required to help deliver a consistent look and message. We have since gone on to produce sales kits for Group Benefits and Group Retirement Services, as well as a series of ad campaigns to help build and enhance the Sun Life Financial brand.
