Understanding that this public facing document has the potential to be a great tool to help elevate the Team Canada brand. Zync teamed up with the Canadian Olympic Committee to transform their traditionally printed Annual Report into an award-worthy product in the digital space for the first time.
In previous years, the report has only reached the hands of board members, executive staff and one or two journalists looking for information. In a contemporary and exciting format, the Canadian Olympic Committee (COC) aims to extend the audience to Olympic Team Partners, Potential Sponsors along with Marketing and Sport Journalists.
Using stunning photography, video and subtle animation. Zync worked with the COC to create a simple, sleek, scrollable online report that tells the annual story of Canadian sport in an engaging way that will both inspire and inform.
