Sometimes time restraints and logistical complications mean that shooting on location isn't an option. For those instances there is always CGI...

The team here at Junction Eleven created this Ford GT for its portfolio using CGI - rather than bringing in the car for days of photography or shooting on location.

We modeled our own 3D clay version of the car and then created materials to represent the real world elements, such as rubber tyres, headlights, glass windscreen etc. The body panels were wrapped and alterations were made to the position and colour of the graphic elements

.

Finally we experimented with camera angles, lighting and reflections to create the smoky parallax you can watch above.