Thorntons Ultimate Easter Factory
The factory gave consumers a look into Thorntons’ extensive egg production process which was conceived in response to customers asking about the factory and how the eggs are made. Created in the ilk of Charlie and the Chocolate Factory, CGI enabled us to create a simulated Thorntons world which still feels real.
The team got to work after receiving the illustrators vision of the factory by creating a ‘clay’ mock-up of the factory to gauge scale and proportion. Once completed, the clay model was then given all the feature details and textures to make it appear real. The CGI team then used a virtual lighting rig to give realistic lighting which enabled them to add shading to define the material finishes and colours.
This completed the factory setting but we knew there was something missing, people, no point in having a factory if there aren’t any people to work in it! So we created characters to add to the factory and some fun facts about the things they do every day.
The whole factory was then animated by web developers, who ensured that the whole factory was timed to perfection and runs seamlessly.
You can view the full animation here: www.youtube.com/watch?time_continue=1&v=6TxrXeDU_V4