Our CGI artists worked with photographer Paul Harvey to create this complete image.
 
The concept was started from an initial open discussion held at Junction Eleven’s Banbury studio. The photographer and our CGI artists discussed suitable cars and angles and then began the search for locations that would fit the bill. The location chosen in the end was in Dartmoor National Park.
A series of images at different exposures were then shot to create a 360 dome, known as a High Dynamic Range Image, which was then used in the CG artist's 3D software to provide “on-location” lighting and environment reflections information, and help to make the car appear if it was there.

The team worked together over 3 days to capture both sunrise and sundown versions of 3 locations in order to find the best light for the shot.

Once the team returned from location, the RAW shots were processed and the selected shots for the backplates were composed into the shot we wanted.

The CGI car model chosen was a rare Alfa Romeo 8C. The CG artists created CGI based materials to replicate the various finishes found on the car such as car body paint, tyre rubber, windscreen glass and alloy wheels. These are then applied to the model parts, a virtual sun was positioned to match the sun from the location and the HDRI was wrapped around the model to apply reflections and light tones.

A virtual camera was created and placed within the 3D scene to match the position of the photographer relative to the car. This was used to frame the shot as what the CG artists see through the virtual lens is what gets processed by the software.

Finally, the image was rendered; where all the elements gets finalised and the results are processed and saved.
CGI for Alfa Romeo
Published:

Owner

CGI for Alfa Romeo

Published:

Creative Fields