The revamped Hoosier Lotto game was a first in almost 20 years. While creating a new look and feel for the campaign, we also wanted to remind players why this game is The Hometown Favorite.
Because it's Indiana Made | Indiana Played.
Main photography created by myself and the Norman Bros.
Primary TV spot (:30)
Secondary TV spot (:15) featuring the Multiplier addition to the game
Secondary TV spot (:15) featuring the +Plus addition to the game
Pre-Roll (:15) featuring local Hoosier business, People for Urban Progress (PUP)
Pre-Roll (:15) featuring local Hoosier business, General American Donut Co.
1 (main) of 3 OOH
POS sample
