Year of Soybeans
Year of Soybeans
2011 Indiana State Fair campaign
In 2011, the Indiana Soybean Alliance was the featured commodity of the Indiana State Fair. This project included promotional posters, 3D statues, interactive displays, signage around the fair, t-shirts, hats, buttons AND a mobile app game called BeanGo that was played around the fairgrounds. This work was viewed by over a million people during the 15 days of the fair.
Promotional poster sent around at the other county fairs prior to the State Fair
Print ad in Indy Monthly
Archway artwork for the Main Display
Main Display inside the Pioneer Our Land Pavillion
Interactive pillar that showed how important soybeans are to consumers
Interactive pillar that showed how farm families grow more with less
9' statue (part of the BeanGo app game) and an interactive display (1 of 3)
9' statue (part of the BeanGo app game) and an interactive display (1 of 3)
1 of 5 photo opp boards place around the fair
1 of 5 photo opp boards place around the fair
1 of 5 photo opp boards place around the fair
Year of Soybeans
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Year of Soybeans

2011 State Fair - Year of Soybean graphics
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