AAGD stands for Associazione per l'Aiuto ai Giovani Diabetici (in English it can translate as "Help to young diabetics").
In Italy there are almost 20.000 children that suffer from diabete mellito tipo 1, a rare form of diabetes. This project was made for one of my exams (it could be realized but it wasn't chosen by the Association) to help them through the 5x1000.
THE PROJECT & HEADLINE
I wanted all of it to be colorful, full of life and hope, just like children are. Hope for a normal life, a normal future, a painless one.
I wanted to show to the person who could see and read the brochure at the hospitals or the posters in the streets that this possibility IS REAL thanks to his/her help. A help which could be donated through 5x1000, where
that "simple 5" could be multiplied again, and again, ad AGAIN. 20.000 times 1000.
JINGLE
To promote the campaign and also to inform people about this disease (that isn't really known), I created a spot for the radio.
The song is "Gli ostacoli del cuore" by Ligabue and Elisa, two of the most known Italian artists. The voice is mine.
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[IT] Ragazza: “Ci sono venti mila bambini e adolescenti in Italia che cercano di vivere una vita normale, anche se affetti da diabete mellito tipo 1, una patologia cronica e autoimmune per cui non esiste ancora una cura.
Sostienili.
Devolvi il 5x1000 all’Associazione per l’Aiuto ai Giovani Diabetici Lombardia, codice fiscale 03 97 82 90 157.
Il tuo cinque... venti mila volte per mille: vale più di quanto pensi.”
[EN] Young woman: "There are twenty thousand children and teens in Italy that try to live a normal life, even if they suffer for diabete mellito tipo 1, a chronical and autoimmune pathology whose cure isn't yet known.
Help them.
You can donate your 5x1000 to Associazione per l'Aiuto ai Giovani Diabetici Lombardia, code 03 97 82 90 157.
Your five... twenty thousand times one thousand: it's more than you think."
Thanks for watching!
