Mariana Aspru's profile

The Girls' Lounge

Mariana Aspru
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Client: The Girls' Lounge is a place for women to connect, discover their confidence and activate the changes they want to see in the world.
 
Business vision: To unite and empower all women, attract middle to upper female management at Fortune 500 as the core customer for the organization and in the near future, attract the millennials.

Creative solution: The solution was to simplify the look of the logo and create a clean, feminine and elegant brand that attracts both middle to upper female management Fortune 500 and millennials. In order to keep a cohesive look and feel in all communications this was achieved by cretaing a new set of brand rules, redesigning the logo, brand materials and website. This helped strengthen the brand recognition that led to bringing in influential partners such as Michelle Obama and Iman that helped promoting the brand and attract a lager audience. 

Services: Consultancy, Art Direction, Branding, Web Design
Adobe Portfolio brand logo campaign Style Guide guidelines brand book brand guidelines Corporate Identity brand identity identity freelancer marianaaspru design pink feminine
Adobe Portfolio brand logo campaign Style Guide guidelines brand book brand guidelines Corporate Identity brand identity identity freelancer marianaaspru design pink feminine
Adobe Portfolio brand logo campaign Style Guide guidelines brand book brand guidelines Corporate Identity brand identity identity freelancer marianaaspru design pink feminine
Adobe Portfolio brand logo campaign Style Guide guidelines brand book brand guidelines Corporate Identity brand identity identity freelancer marianaaspru design pink feminine
Adobe Portfolio brand logo campaign Style Guide guidelines brand book brand guidelines Corporate Identity brand identity identity freelancer marianaaspru design pink feminine
Adobe Portfolio brand logo campaign Style Guide guidelines brand book brand guidelines Corporate Identity brand identity identity freelancer marianaaspru design pink feminine
Adobe Portfolio brand logo campaign Style Guide guidelines brand book brand guidelines Corporate Identity brand identity identity freelancer marianaaspru design pink feminine
Adobe Portfolio brand logo campaign Style Guide guidelines brand book brand guidelines Corporate Identity brand identity identity freelancer marianaaspru design pink feminine
Adobe Portfolio brand logo campaign Style Guide guidelines brand book brand guidelines Corporate Identity brand identity identity freelancer marianaaspru design pink feminine
Adobe Portfolio brand logo campaign Style Guide guidelines brand book brand guidelines Corporate Identity brand identity identity freelancer marianaaspru design pink feminine
Adobe Portfolio brand logo campaign Style Guide guidelines brand book brand guidelines Corporate Identity brand identity identity freelancer marianaaspru design pink feminine
Adobe Portfolio brand logo campaign Style Guide guidelines brand book brand guidelines Corporate Identity brand identity identity freelancer marianaaspru design pink feminine
Adobe Portfolio brand logo campaign Style Guide guidelines brand book brand guidelines Corporate Identity brand identity identity freelancer marianaaspru design pink feminine
Adobe Portfolio brand logo campaign Style Guide guidelines brand book brand guidelines Corporate Identity brand identity identity freelancer marianaaspru design pink feminine
Adobe Portfolio brand logo campaign Style Guide guidelines brand book brand guidelines Corporate Identity brand identity identity freelancer marianaaspru design pink feminine
Adobe Portfolio brand logo campaign Style Guide guidelines brand book brand guidelines Corporate Identity brand identity identity freelancer marianaaspru design pink feminine
Adobe Portfolio brand logo campaign Style Guide guidelines brand book brand guidelines Corporate Identity brand identity identity freelancer marianaaspru design pink feminine
Adobe Portfolio brand logo campaign Style Guide guidelines brand book brand guidelines Corporate Identity brand identity identity freelancer marianaaspru design pink feminine
Adobe Portfolio brand logo campaign Style Guide guidelines brand book brand guidelines Corporate Identity brand identity identity freelancer marianaaspru design pink feminine
Adobe Portfolio brand logo campaign Style Guide guidelines brand book brand guidelines Corporate Identity brand identity identity freelancer marianaaspru design pink feminine
Adobe Portfolio brand logo campaign Style Guide guidelines brand book brand guidelines Corporate Identity brand identity identity freelancer marianaaspru design pink feminine
Adobe Portfolio brand logo campaign Style Guide guidelines brand book brand guidelines Corporate Identity brand identity identity freelancer marianaaspru design pink feminine
Adobe Portfolio brand logo campaign Style Guide guidelines brand book brand guidelines Corporate Identity brand identity identity freelancer marianaaspru design pink feminine
Adobe Portfolio brand logo campaign Style Guide guidelines brand book brand guidelines Corporate Identity brand identity identity freelancer marianaaspru design pink feminine
Adobe Portfolio brand logo campaign Style Guide guidelines brand book brand guidelines Corporate Identity brand identity identity freelancer marianaaspru design pink feminine
Adobe Portfolio brand logo campaign Style Guide guidelines brand book brand guidelines Corporate Identity brand identity identity freelancer marianaaspru design pink feminine
Thank you for your time and appreciation.
 
 
Visit me:   www.marianaaspru.com          Contact me:   mariana.aspru@gmail.com          Connect with me:  on Linkedin

The Girls' Lounge
Published:
Mariana Aspru's profile

Owner

Mariana Aspru's profile
Meerbusch, Germany

Project Made For

user's profile
Behance NRW (Düsseldorf/Köln/Bonn/And Germany)

The Girls' Lounge

The project consisted in redesigning and refining "The Girls' Lounge" brand including creation of primary and secondary logo, campaign logos, cor Read More

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