The client
Hollie Stephenson is a brilliant 16 years old singer and songwriter from
London who was discovered by the grammy musician and legend
Dave Stewart from Eurythmics / Dave Stewart Entertainment.
Client brief
The brand needed to have the personality of Hollie and integrate the music
and type of music she is writing and singing. At the end, the brand
should have a jazzy feeling, inspire music and good feeling.
The challenge
When I first saw the drawing, I found the potential in keeping the good parts and use it
for shaping Hollie’s personality brand, but after vectorizing the draw, the letters
were still giving a childish look and the jazzy feeling was still missing.
The solution
As a solution, I decided to create a more vertical look, by aligning the letters
and keep the usage of the “o” as a surprising element that can be translated in a
musical note. This gave me the idea to create a font especially for “Stephenson”, a font
that is complimenting the overall look and gives the needed jazzy feeling and touch.
Color concept
The logo is mainly a monogram, so I decided to use one color for the backgrounds
of the branding materials, such as a very dark red. The color is strong
and feminine and also gives an interesting elegance and distinction.
Design & consultancy: Mariana Aspru
Client: Dave Stewart Entertainment
Task: Rebranding & Design
Client: Dave Stewart Entertainment
Task: Rebranding & Design
Please do not use or reproduce any of this content. All the pictures with Hollie Stephenson
are the propriety of Dave Stewart Entertatinment and Michelle Shiers.
