HASHTAG-i
(This project is a school-based assignment.)
A brand identity project for HASHTAG-i, an online luxury fashion brand with
specially curated luxury streetwear pieces.
HASHTAG-i celebrates the unique styles of its customers.
The experience is very personalised, hence the name HASHTAG-i (#i) and the identity.
The experience is very personalised, hence the name HASHTAG-i (#i) and the identity.
The concept (of the hashtag)
In modern days, using a hashtag (#) is a way to categorise something. It allows one
to find content related to a specific topic, category, event, or idea that is trending at the moment.
to find content related to a specific topic, category, event, or idea that is trending at the moment.
Since HASHTAG-i is a brand that allows one to find a very specific style they are looking for, as well as
the newest and most trendy clothes, the whole identity is revolved around the idea of hashtags.
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Employees will have personalised namecards with their version of the symbol personally written by them.
From the handwritten symbol, we can see how each person have their unique individual style.
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When registering as a member, customers will be prompted to create their own version of the symbol.
When registering as a member, customers will be prompted to create their own version of the symbol.
Envelopes and various other collaterals will have the member's version of the symbol.
#Thank you!
