John Muir Health is a regional medical facility in the S.F. Bay Area. This campaign leveraged their deep connection with the region by showing how the 'extraordinary care' they deliver enables people to stay connected and active members of the community. Evocative images and simple storytelling take the reader from a specific medical concern through treatment to the result: a timely return the richness of everyday life.
Bus Board. Copy:
These are the lungs
These are the lungs
that suffer asthma
that pulmonary specialists control
so that she can take his breath away once again.
