Adobe wanted to connect with a targeted group of marketers to introduce their new "Adobe Insight" product. The solution gives CMOs a holistic view of their digital and traditional marketing metrics. We positioned the solution in a more meaningful way by showing how it can give a 360 degree view of the customer across all touch points. We brought this idea to life through a simple online game where users breakthrough channel confusion to reach core insights. At each level the reward is access to information from analyst papers—ensuring that the simple yet challenging game delivered meaningful information while bringing the positioning to life in a memorable way.
