The classic of tea.
The structure designs are all being inspired by Chinese’s culture. The use of the Chinese’s architectural rooftop for family pack. The image of a house brings out the concept of a family. The Pu-Er tea economy pack is inspired by the Chinese’s teapot and their ancient coins while their coins pouch inspires the Jasmine tea economy pack. The reason being is because of Chinese’s culture in the belief of wealth and prosperity.
The title “The classic of tea.” is came from a book written by Lu Yu. He believes Chinese tea symbolized the harmony and mysterious unity of the Universe which brings out the positive, homy and warm atmosphere in the design yet with the touch of vector graphic transform the design into a modern approach.
The title “The classic of tea.” is came from a book written by Lu Yu. He believes Chinese tea symbolized the harmony and mysterious unity of the Universe which brings out the positive, homy and warm atmosphere in the design yet with the touch of vector graphic transform the design into a modern approach.
Achievement:
AsiaStar Award 2010
Singapore Packaging Star Award 2010
These two awards is organized by Asia Packaging Federation (APF) and Packaging Council of Singapore (PCS) respectively.
The design serve best as gifts and to promote chinese culture to the younger generation as a bridge to trigger their interest.
The design work as one piece for the convenient of shipping.
Dried tea leaves is packed in sealed plastic and put inside the 250gsm paper packaging.
