Junk is green.
Junk is money if you manage it well.
Junk is money if you manage it well.
Living as human being today is impossible to avoid creating junk unless we are caveman. Therefore, we should pay attention to those little things surrounding us that we took it for granted because our beautiful earth is something that were left behind by the past generation and its durability is dropping. We are obligated to take care of it for the next generation. Our mother nature functioned with the balance of ecosystem. All of the animals are part of the system and if any of them extinct will cause imbalance. This project targeted at working young adults uses the theme of 12 most endangered animals to encourage the audience to go green start by recycling the tiny piece of junk mail at their doorsteps. It is a campaign to raise the awareness of small action contributes gives great impact be it to the environment or to themselves.
This campaign comes with 2 bus stop ads and 1 recycle paper calendar. The audience could purchase the calendar and the money goes to animal conservation organization. The campaign should continue the following year which the audience could bring back this calendar and exchange for a new theme calendar. The idea is to tell the audience recycling job should be done 365days and it never ends.
Poster 1 on land. The design uses old magazine and collected junk mails to cut and paste with the mixture of the colors. White bar for sponsors' logos.
The cover of the calendar. The contents featured 12 animals and goes by order from the most endangered species starting on January to the December which is the last one that are able to make a come back from endangered to normal. It is to bring out the concept of having hopes.
Love them more. The overview of the calendar.
Some example of the chosen endangered animals. Amur Leopard.
The back of the animals is conversation between the dad/mom with their child to show how this affect the next generation. Meanwhile, it featured 12 ways to reduce the chances of getting unnecessary junk mails.
Galapagos sea lion.
Leatherback Sea Turtle.
This is the last animals bald eagle which the conservator manage to breed and take care of them and they are now removed from the list of endangered species.
Preview hanging on wall for display and usage.
No plastic needed for packaging.
