This is the Fourth year of Anight's Nameless Music Festival. We are growing bigger and bigger. As my design working is going to a new dimension.
this was a fantastic Year for us as we grew more with the lineup, the connections and I am pretty proud of how my style is evolving.
I am satisfied by this year design feeling more and more free in traveling through the concept of a hearth inside the logo that is changing year by year.
Those are some of the NMF featured artists: Alesso, Benny Benassi, Nicky Romero, Fedde le Grand, Yellow Claw, Snails, Chocolate Puma and the main rap scene in Italy such as Salmo, Ensi, Ghali and many more.
This year after movie was done by K1 Lab.
Designing this year logo I was focusing mostly on the 3D style, mixing some matte painting with photoshop tridimensional hand drawing. The Idea was to let the logo evolve into a more cybernetic dimension with lasers, wireframes and air shuffles. the concept was about a rising logo from a green ooze, breaking the entrapment of an area as my hometown is, a place without entertainment for the young people and culture. The circular forms are a focus for the observer to check as first the center logo and to obtain a clear vision of our brand. Around the main circle you can see some virtual embossed surface in which the logo floats as he's spreading vibes all around it!
As every year we promoted the event with Flyers, posters, digital advertising and gadgets, down there you can check some of the things I've done for this 2016 edition!
This is the logo for the stage two. The hip hop stage, it has a dark side twist. It has an interesting perspective giving the guests a night vision of the solar side of the communication.
Those were the main entrance and exit of the festival, they were made playing with the graphics from the EDM stages, the main one and the hip hop stage the second one. The hashtag #keepondreaming was a key point to give to the people a social hook to the festival.
For this edition I even designed a double cd that was distributed by Universal through Amazon and some music store. it was packed with a special edition T-shirt done only for the online stores. I am quite proud of how everything was worked out, even with all those artists included in the double cd compilation.
I designed the style for the Facebook adv images, creating a coherent setting who can give to the Festival a unique image from one step to the other. I wanted to create a serie of clear and unique simbology based upon shapes, font, and elements such as the web, the image treatment, and the circular form.
