National Geographic Channel
Why-Buy campaign
Why-Buy campaign
The aim was to reinforce the superiority of the content on NGC over that on other channels. We figured the only way to do so was directly, with a hardworking campaign that would take on specific content from other channels and rub it in their faces.
Show name: IC 814 Hijack
Taking on: Pulsar Stunt Mania
Show name: Fight Science
Taking on: Roadies, Splitsvilla
Show name: Jailed Abroad
Taking on: Iss Jungle Se Mujhe Bachao
Show name: World's Deadliest Animals
Taking on: WWE
Show name: In the Womb
Taking on: Big Boss
Show name: World's Most Amazing Moments
Taking on: Breaking News
Show name: Taboo
Taking on: Typical Indian soap operas
