2016 Calgary Stampede Event Campaign
There really is nothing quite like The Calgary Stampede. This campaign looks at the many weird, wonderful and often hard to believe elements of Calgary's annual 10 day celebration of food, rides, games and letting loose with friends at the world's #1 rodeo.
For radio, we used the listener's automatic reflex of imagining anything the narrator says — allowing us to create amazing memories of seemingly impossible "Stampede Things."
For print, outdoor and web, literally hundreds of headlines were developed. Here are (way more than) a few of the good ones.
Your Weekend Includes Tuesday
It’s A Stampede Thing
Parallel Parking Next To A Horse
It’s A Stampede Thing
Partying 10 Nights A Week
It’s A Stampede Thing
A Million People With 10-Day Amnesia
It’s A Stampede Thing
Knowing Bulls On A First-Name Basis
It’s A Stampede Thing
Hay Bales At The Dentist Don’t Seem Weird
It’s A Stampede Thing
Wearing Heels Every Day. And You’re A Guy.
It’s A Stampede Thing
Flying In On A Jet, To Watch A Wagon Race
It’s A Stampede Thing
The Three Food Groups: BBQ, Ranch, Deep-Fry
It’s A Stampede Thing
Real Women On Fake Bulls
It’s A Stampede Thing
Getting Asked if You’re “In Cahoots”
It’s A Stampede Thing
Ending Sentences With “I Reckon”
It’s A Stampede Thing
Declaring "Beige" The Funnest Food Group
It’s A Stampede Thing
The Undeniable Manliness of Rhinestones
It’s A Stampede Thing
Full-grown Women, Wearing Pigtails
It’s A Stampede Thing
Googling “kareeohkee” at 12:17am
It’s A Stampede Thing
14 Kinds of Meat Per Hour
It’s A Stampede Thing
Your Hat Has A Whistle On It
It’s A Stampede Thing
Realizing You Can Sing 35 Country Songs
It’s A Stampede Thing
10 Gallons of Hat, 11 Gallons of Donut
It’s A Stampede Thing
Belt Buckle Bigger Than Your Phone
It’s A Stampede Thing
Your Heart Is Somewhere Between Achy, and Breaky
It’s A Stampede Thing
Do-si-do and Deep-Fried Dough
It’s A Stampede Thing
Shoe Shopping at the Blacksmith
It’s A Stampede Thing
Hat Is Huge, Donuts Are Mini
It’s A Stampede Thing
Adopting a Strict Free-Gluten Diet
It’s A Stampede Thing
Knowing the Difference Between Hotcakes, Flapjacks and Pancakes
It’s A Stampede Thing
Free Breakfast: The Most Important Free Meal of the Day
It’s A Stampede Thing
Where The Deer and The Antelope Play Whac-a-mole
It’s A Stampede Thing
Updating Your Status to “Ornery”
It’s A Stampede Thing
A Cowboy, A Llama and A Princess Walk Into A Barn
It’s A Stampede Thing
Horsing Around With An Actual Horse
It’s A Stampede Thing
Getting A Selfie With The Mare
It’s A Stampede Thing
Knowing It’s Rollercoaster First, Corndogs Second
It’s A Stampede Thing
For 10 Days, Gravity Ain’t Strictly Enforced
It’s A Stampede Thing
Learning Milk Bottle Pyramids Are Stronger Than Actual Pyramids
It’s A Stampede Thing
The Toughest Balloons, The Dullest Darts, The Hugest Prizes
It’s A Stampede Thing
Liking It, An Tryna Toss A Ring On It
It’s A Stampede Thing
Whac-a-mole Meets Guacamole
It’s A Stampede Thing
Partying Like It’s 1899
It’s A Stampede Thing
Think You've Seen It All? We Say Bull Chute.
Great Rodeo tickets still available.
It’s A Stampede Thing
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AWARDS:
2017 Ad Rodeo Anvil – Print Series
2017 Ad Rodeo Anvil – Outdoor Series
