To kick-off MacLaren McCann's annual wild west Stampede Party, this olde tyme package design invited users to “Light a fire betwixt your nethers” and taste the gumption of Dr. MacLarium’s boozaholic wonder tonic: "Basically Guaranteed" to cure (and cause) a whole list of life’s most interesting drinking problems.
 
SMALL COPY:
 
Cures! Relieves! And sometimes causes… Skullache • Commotion • Dizziness • Dropsy • Shotsy • Footsy • Tarnation • Two-Steppin' • 12-Steppin' • Twerkin' • Carousin' • Balderdash • Ballyhoo • Hawdawgs • Bellyache • Buckle Bunnies • Cahoots • Rambunction • Rip-Roarin’ •  Flusteration • Woo-Hooin’ • Pirootin’ • Truth • Lies • Vague Recollections
 
Light a fire betwixt your nethers with Dr. MacLarium’s!
 
AWARDS:
2015 Ad Rodeo Merit – Self-Promotion
 
Copywriting by Sean Mitchell • Art direction, hand-drawn lettering, packaging and illustration by Regan Fraser • 2014
Dr. MacLarium's Nerve Tonic
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