eye candy
False eyelashes are very popular in the cosmetic industry, yet they are often packaged in a plain plastic tray. There are many different types, each used to achieve different looks. Many cosmetic companies have their own line of lashes, but do not stray far from a traditional tray in black box package.
Eye Candy changes this entirely, bringing fun and creativity to your makeup kit. Using bold colours and daring eyes this package draws attention. This three pack of lashes is both portable and stylish. Eye Candy was designed to be compact, while safely storing your lashes. This small package utilizes space, in order to ensure your lashes don't get crushed in your makeup bag. Eye Candy also considers the use of lashes, for those that wear false eyelashes often a single pair isn't useful. This package contains a set of three, which will last roughly two weeks of regular wear.
This packaging was designed to be fun, practical, and informative. Eyelashes are very popular in the makeup industry, and are great opportunity to express creative package design.
Eye Candy changes this entirely, bringing fun and creativity to your makeup kit. Using bold colours and daring eyes this package draws attention. This three pack of lashes is both portable and stylish. Eye Candy was designed to be compact, while safely storing your lashes. This small package utilizes space, in order to ensure your lashes don't get crushed in your makeup bag. Eye Candy also considers the use of lashes, for those that wear false eyelashes often a single pair isn't useful. This package contains a set of three, which will last roughly two weeks of regular wear.
This packaging was designed to be fun, practical, and informative. Eyelashes are very popular in the makeup industry, and are great opportunity to express creative package design.
process
Many iterations of the shape and design of the package were experimented with. Ease of opening and portability were the greatest concerns throughout the design process.
One tab securely holds the package together to ensure that it is easy to open. The shape of this tab required many refinements to assure the package can’t open accidentally or independently. The sides have curved tabs, to easily slide in and secure the package further. These tabs also prevent tampering with the product, as it closes all edges.
Overall, the final design was carefully crafted with security and ease in mind.
